Yorkie Bar 46g It is for Girls!! : )

• YORKIE Original, five solid chunks of smooth, milk chocolate.
• YORKIE chocolate evolved from a bar that was originally launched in 1924 under the name 'York Chocolate' as a single milk chocolate bar produced in York.
• Throughout Second World War York Chocolate was the only chocolate Rowntree's continued to produce, it was produced as a plain chocolate with added vitamins to be sent to refugees in camps, or supplied for soldiers ration packs.
• In 1966 York Chocolate was discontinued, then 10 years later in 1976 York Chocolate is re-launched under than brand name YORKIE, with its name due to it being manufactured at our factory in YORK where it still continues to be produced to this day.
• YORKIE set out to be a chunky alternative to other rival chocolate bars and was advertised as the bar of choice of the long distance lorry driver in it TV advertisement with the caption "YORKIE - chunky milk chocolate".
• YORKIE advertising continued the association with motoring through the 1970's and 1980's and other later tongue-in-cheek campaigns have consistently positioned it as the man's chocolate brand.
• YORKIE does not contain any artificial colours, flavours or preservatives.

Later advertised and marketed with the tag line 'Its not for Girls'!