BEST BEFORE - Items tagged as "No artificial colours or flavouring"
Best before dates are about quality, not safety. The food typically just begins to gradually lose its flavour and texture after that date, nothing more. Best before dates appear on a wide range of dried, tinned and other foods. Think carefully before throwing away food past its best before date. Every year in the UK we throw away 7.2m tonnes of food and drink, most of which could have been eaten. Please note that some short dated (Best Before) may be dated by the time you receive them, we will do our best to inform you of short dated products. Sorry for any inconvenience this may cause but these products are sea freighted from the other side of the world and at best get 2-3 weeks out of them.